The research outlines the influence of Ettore Sottsass Jr. in the history of Italian design, focusing on his contributions to the fields of graphic design and publishing. Sottsass, renowned for his eclectic vision, contributed not only to product design, such as the “Valentine”, but also to the redefinition of visual communication.

The book thoroughly analyzes Sottsass’s graphic and editorial experiences, emphasizing how his global influences and life experiences shaped his extensive body of work. The connection between Sottsass and other prominent figures in Italian graphic design is highlighted, providing a broad and in-depth perspective on his influence in the creative landscape.